AXS

Position

Marketing Specialist 

At AXS, I served as a Marketing Specialist where I led key initiatives across paid media and email marketing, helping drive ticket sales and optimize campaign performance for live events nationwide.

I managed Google Ads and Meta Ads campaigns, focusing on keyword strategy, geo-targeting, and audience creation to boost ROAS. I also developed campaign briefs, QA’d creatives for brand consistency, and implemented tracking pixels to measure conversions and revenue impact.

On the email side, I created and sent all newsletters, individual event emails, and push notifications each week, reaching over 100,000 users. I refined audience segmentation using Salesforce and Hightouch, and tracked performance to increase engagement.

To ensure continuous improvement, I delivered weekly and monthly performance reports, analyzing insights from Looker and Adobe Analytics. I also built competitor analysis presentations to help guide strategic decisions across marketing channels.