Beliza Swimwear
Position
Student Consultant
When
Sept 2022-May 2023
As a remote consulting team, we collaborated with Beliza Swimwear, a French luxury swimwear brand, to support its entry into the U.S. market.
We developed a full U.S. Market Entry Plan and Global Marketing Strategy, analyzing industry trends, competitor positioning, and consumer preferences. To support our recommendations, we conducted focus groups, built a competitor analysis matrix, and researched over 150 potential retail partners for Beliza’s expansion.
Our team also audited Beliza’s competitors — evaluating their products, websites, and social media — to deliver insights on how Beliza could better position itself in a competitive landscape. We presented our final recommendations in a comprehensive slide deck to the company’s executive team.

