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Beliza Swimwear

Position

Student Consultant

When

Sept 2022-May 2023

As a remote consulting team, we collaborated with Beliza Swimwear, a French luxury swimwear brand, to support its entry into the U.S. market.

 

We developed a full U.S. Market Entry Plan and Global Marketing Strategy, analyzing industry trends, competitor positioning, and consumer preferences. To support our recommendations, we conducted focus groups, built a competitor analysis matrix, and researched over 150 potential retail partners for Beliza’s expansion.

 

Our team also audited Beliza’s competitors — evaluating their products, websites, and social media — to deliver insights on how Beliza could better position itself in a competitive landscape. We presented our final recommendations in a comprehensive slide deck to the company’s executive team.

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