University of San Diego

Position

Team Lead

When

Jan 2025 - May 2025

As part of a semester-long project in my Digital Marketing course at the University of San Diego, my team collaborated with the Shiley-Marcos School of Engineering to manage a Google Ads campaign aimed at increasing website traffic and engagement.

​

We conducted three rounds of keyword research, ad copy optimization, and performance testing, refining our strategy based on data insights. We also used geo-targeting to improve local engagement and closely monitored campaign metrics to guide adjustments. This project strengthened my skills in strategic ad creation, data analysis, and adaptive marketing.