Jan 2024-May 2024

As a small team of student consultants, we partnered with Nadi Marketing, a San Diego-based agency that supports environmentally conscious and sustainable brands.

We conducted a comprehensive website audit, identifying opportunities to enhance user experience, interface design, and SEO performance. Using tools like HotJar and MonsterInsights, we analyzed user behavior to uncover key areas for improvement.

Our team developed a detailed website mockup, along with a social media audit, with actionable design recommendations to increase engagement and usability. We presented our final insights and strategy directly to Nadi’s founder and CEO, Erika Rodriguez.