As the project lead on a student consulting team, I guided a group of four peers in developing a strategic foreign market entry plan for Cymbiotika, a rapidly growing wellness brand based in San Diego. We worked directly with Cymbiotika’s Director of Sales throughout the project, aligning on goals and presenting our final findings and recommendations to him.

 

Our team conducted extensive international market research and leveraged specialized databases including the World Bank, ITC Market Access Map and Trade Map, Euromonitor Passport, Freightos, and Descartes to analyze trade regulations, consumer trends, and logistics.

 

We synthesized our findings into a comprehensive 70-page report and final presentation, delivering actionable recommendations to help Cymbiotika expand into a new Latin American market. This experience sharpened my skills in data analysis, strategic planning, team leadership, and global business development.